Brand Central Signs Miraval, Cupcakes and Cashmere

Miraval Resort & Spa, an award winning, luxury destination dedicated to opening eyes, minds, and hearts, has signed with Brand Central LLC, a leading brand consulting firm based in Los Angeles, as its exclusive licensing agency. Miraval joins Brand Central%u2019s roster of lifestyle and wellness brands such as Seventh Generation, Gaiam, and Dr. Andrew Weil.

Recognized by some of the biggest names in travel, including Conde Nast Traveler, Travel Leisure, and Zagat Survey, Miraval offers a one of a kind, personalized experience with an array of dynamic fitness, yoga, wellness programs and life-affirming specialists, in an  idyllic location near Tuscon's Santa Catalina Mountains.   Miraval is able to offer guests a vast and invigorating blend of self-discovery and growth activities for friends, family, and individuals. Brand Central and Miraval will strategically extend the Miraval experience and way of life into new lifestyle categories, targeting lifestyle products that will allow consumers to bring home the rejuvenating philosophy of living that Miraval presents.

"We are excited to share our personalized experience and opportunity for self-awareness with consumers everywhere. We feel that partnering with Brand Central will allow us to further our dedication to serving the individual and healing one's well-being, while introducing this experience to new consumers around the world. Everyone at Miraval is looking forward to expanding our brand as a result of joining with Brand Central," said Michael Tompkins, CEO and General Manager of Miraval Resort & Spa.

Ross Misher, CEO of Brand Central, said, "Miraval has been consistently recognized as the leader in luxury travel by some of the most respected voices in the industry.  Brand Central is excited about extending their authority as a health and wellness brand and creating a full collection of products that will resonate with consumers seeking to create "mindful balance" in their own lives.  Miraval has enormous potential to develop into a global lifestyle brand."

Cupcakes and Cashmere, an award winning blog written by Emily Schuman that offers daily doses of inspiration about fashion, food, interior design, travel and beauty, has also  signed with Brand Central as its exclusive licensing agency. Cupcakes and Cashmere is the latest addition to Brand Central's focus on digital properties, blogs and social media experts joining number one home blog Apartment Therapy.

Since its launch over four years ago, Cupcakes and Cashmere has experienced explosive growth (over five million page views per month) and has gained a very loyal following (over 3 million unique visitors).  Winner of the "Best Fashion Blog" Bloggies award in both 2010 and 2012, Schuman is a best-selling author ("Cupcakes and Cashmere: A Guide for Defining Your Style, Reinventing Your Space, and Entertaining with Ease"), and has collaborated with several leading fashion and beauty brands including Forever 21, Juicy Couture, Style Mint, Coach, (in which she designed a bag that sold out almost immediately) and she is currently the exclusive guest blogger for Estee Lauder.

"When I began my blog in 2008", said Schuman, "I wanted to create a place that brought together all the things I was passionate about and serve as a reminder to focus on the little things that bring us happiness.  This new path into licensing will now allow me to deliver my point of view to consumers in the form of actual product in addition to content.  I am excited to work with Brand Central and tapping into their expertise and experience in both the brand and digital space."

Ross Misher, CEO of Brand Central, said "Emily has created one of the most successful lifestyle blogs and we are thrilled to have the opportunity to represent such an influential style leader and bring her point of view to retail.  Cupcakes and Cashmere helps millions of consumers each month with their next fashion "must have",  a new beauty regime, or the little details to throw the perfect celebration - we are confident there will be pent up demand for Cupcakes and Cashmere branded products that deliver Emily's point of view in a variety of categories."  Misher added, "We see Emily as 'Martha Stewart meets Carrie Bradshaw for the Millennial Generation'. Emily reflects a paradigm shift in how this generation consumes media and lifestyle advice, tips, and guidance verse TV and Magazines in the past. Brand Central is and will continue to be the leaders in this exciting new media space."

For more information on Miraval, please go to www.miravalresorts.com

For more information on Cupcakes and Cashmere, please visit www.cupcakesandcashmere.com



 


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