Ross is an accomplished 20 year industry veteran with expertise in strategy, brand extension, innovative partnerships and retail development. His relationships span across the licensing industry from licensees, licensors to retailers.
Early in his career, Ross served as Licensing Director at the Marvel Comics. At Marvel, he generated 30% of the company’s domestic licensing revenue and started several new licensing categories including publishing, interactive and sporting goods. Subsequently, Ross served at the Walt Disney Company overseeing product, marketing and retail programs for Disney Consumer Products. There, he was responsible for much of Disney’s U.S. toy and sporting goods revenue totaling $160 million in retail sales and was also a Division Merchandise Manager (DMM) on Disney’s retail team. Next, Ross served as General Manager of New Business Development at WeddingChannel.com, the Internet’s leading wedding website.
In 2001, Ross founded Brand Central LLC, a global brand consultancy and currently serves as the company’s CEO. He sets the company’s vision and is hands-on with client strategy and implementation as well as building a best-in-class organization.
Ross has been named one of the licensing industry’s 40 leaders of tomorrow and is an active member of the licensing industry’s association LIMA where he served on the West Coast board.
Jodi Bogdanoff has over a decade of experience in licensing, brand development and marketing. As Licensing Director at Brand Central, Jodi is responsible for client management, new business acquisitions, and strategic sales initiatives as she leads the company’s east coast operations.
Jodi joined the Brand Central team with experience managing major licensing programs for brands such as Teenage Mutant Ninja Turtles, Spider-man and Justin Bieber. She has worked on numerous retail programs and has expertise across many merchandise categories. Prior to joining Brand Central, Jodi worked at Bravado Music Group, Marvel Entertainment and 4Kids Entertainment.
Neena is responsible for royalty reporting, collections and auditing of Brand Central’s licensing partners. Her department also manages our Dependable Solutions software which tracks and manages all royalties and reports for our clients and partners. As former Vice President of Royalty Compliance for Equity Management Inc., Neena has managed the audit programs for over 20 major licensors, including General Motors, Dr Pepper/7Up, Kawasaki and Whirlpool/Maytag. The core audit procedures and reporting format developed by Neena have become the procedural standard used by a number of the country’s top royalty audit firms.