Ross is an accomplished 20 year industry veteran with expertise in strategy, brand extension, innovative partnerships and retail development. His relationships span across the licensing industry from licensees, licensors to retailers.
Early in his career, Ross served as Licensing Director at the Marvel Comics. At Marvel, he generated 30% of the company’s domestic licensing revenue and started several new licensing categories including publishing, interactive and sporting goods. Subsequently, Ross served at the Walt Disney Company overseeing product, marketing and retail programs for Disney Consumer Products. There, he was responsible for much of Disney’s U.S. toy and sporting goods revenue totaling $160 million in retail sales and was also a Division Merchandise Manager (DMM) on Disney’s retail team. Next, Ross served as General Manager of New Business Development at WeddingChannel.com, the Internet’s leading wedding website.
In 2001, Ross founded Brand Central LLC, a global brand consultancy and currently serves as the company’s CEO. He sets the company’s vision and is hands-on with client strategy and implementation as well as building a best-in-class organization.
Ross has been named one of the licensing industry’s 40 leaders of tomorrow and is an active member of the licensing industry’s association LIMA where he served on the West Coast board.
Jodi Bogdanoff has over a decade of experience in licensing, brand development and marketing. As Licensing Director at Brand Central, Jodi is responsible for client management, new business acquisitions, and strategic sales initiatives as she leads the company’s east coast operations.
Jodi joined the Brand Central team with experience managing major licensing programs for brands such as Teenage Mutant Ninja Turtles, Spider-man and Justin Bieber. She has worked on numerous retail programs and has expertise across many merchandise categories. Prior to joining Brand Central, Jodi worked at Bravado Music Group, Marvel Entertainment and 4Kids Entertainment.
Janna Markle brings over 25 years experience and leadership in brand marketing, innovation/new product development, and strategic partnerships. She has successfully launched equity-building and revenue-generating strategies and product lines for well-known brands bringing together consumer insights with opportunity/market analysis to develop differentiating growth building strategies.
Janna led the strategy and execution of a successful global brand consumer product program for Jack Daniel’s and Southern Comfort brands, focusing her efforts in the US, Europe and Australia. She pioneered the launch of restaurant brands in grocery with TGI Friday’s and earlier in her career she developed and executed a brand extension strategy for the sensational children’s entertainment properties, Barney the Dinosaur and Wishbone.