• Tapatío x Bud Light

  • Kool-Aid x Puma

  • Heinz x Casetify

  • Kraft Mac & Cheese x Van Leeuewen

  • Mister Rogers x Primitive

  • Snickers x Keurig

We are a Global Brand
Licensing Agency

We are an award-winning licensing agency and brand consultancy headquartered in Los Angeles with offices around the U.S.  We provide comprehensive business solutions in the areas of brand extensions, trend intelligence, and manufacturer representation to some of the world’s most recognized brands.

Our mission is to help clients unlock the full potential of their brands to enhance value, build brand love, and drive their core business while generating substantial incremental revenue.


Our Services

  • Brand Extension

    We identify strategic brand extensions and partnerships that build brand love, deepen consumer relationships, enhance brand equity, scale innovation, create cultural conversations and, generate incremental revenue.

  • Manufacturer Representation

    We represent manufacturers and help them acquire licenses with the top brands. By working with leading IP owners, we provide an insider’s look into industry best practices and a deep understanding of the licensor perspective.

  • E-commerce

    Our platform, "The Missing Piece," drives consumer engagement through e-commerce, social shopping, and digital marketing. We build turnkey e-commerce sites providing long-term brand support, and quick-turn, high-quality products.

  • Trend Intelligence

    Fast, focused, and functional, our subscription service, Brand Central Insights, offers highly customized trend reports with actionable recommendations curated for each client.

  • Creative Services

    Our in-house design team delivers compelling creative that infuses our clients' brands with strategic intent, fresh perspective, and artistic integrity. We support our clients' creative efforts with custom creative to help potential partners envision and develop products. 

  • Beyond Licensing

    We see ourselves as partners not agents. Whether it is strategic consulting, content development, sponsorships, or collaborations, we jump in and service all of our clients’ evolving needs.

Our Company Reel

Spotlight

Show Recap
IDDBA 2024


Our roving report John Kutteh recaps the highlights of the 2024 IDDBA Show. Giddyup!

Award Winner
Licensing International Excellence Awards:


We are honored! Winner Best Brand: Food, Beverage, Restaurant - M&M’S -Mars Wrigley

Show Recap
NACS 2024


Ross Misher visits the NACS show and gives us the highlights of what is happening at this year’s convenience store show.