We are a Global Brand
Licensing Agency
We are an award-winning licensing agency and brand consultancy headquartered in Los Angeles with offices around the U.S. We provide comprehensive business solutions in the areas of brand extensions, trend intelligence, and manufacturer representation to some of the world’s most recognized brands.
Our mission is to help clients unlock the full potential of their brands to enhance value, build brand love, and drive their core business while generating substantial incremental revenue.
Our Services
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Brand Extension
We identify strategic brand extensions and partnerships that build brand love, deepen consumer relationships, enhance brand equity, scale innovation, create cultural conversations and, generate incremental revenue.
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Manufacturer Representation
We represent manufacturers and help them acquire licenses with the top brands. By working with leading IP owners, we provide an insider’s look into industry best practices and a deep understanding of the licensor perspective.
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E-commerce
Our platform, "The Missing Piece," drives consumer engagement through e-commerce, social shopping, and digital marketing. We build turnkey e-commerce sites providing long-term brand support, and quick-turn, high-quality products.
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Trend Intelligence
Fast, focused, and functional, our subscription service, Brand Central Insights, offers highly customized trend reports with actionable recommendations curated for each client.
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Creative Services
Our in-house design team delivers compelling creative that infuses our clients' brands with strategic intent, fresh perspective, and artistic integrity. We support our clients' creative efforts with custom creative to help potential partners envision and develop products.
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Beyond Licensing
We see ourselves as partners not agents. Whether it is strategic consulting, content development, sponsorships, or collaborations, we jump in and service all of our clients’ evolving needs.
Our Company Reel
Spotlight
Shows
Housewares Show Recap
Check out our take on what’s hot at the 2024 International Homes and Housewares Show.
Announcement
The J.M Smucker Co. Signs Brand Central
Smucker signs Brand Central as licensing agency for food, beverage, pet products and merchandise in North America.
Event
The Rube-a-Thon Contest
See the latest Rube-A-Thon, a one-day, turn-key competition! Students designed, built and ran their own Rube Goldberg Machine at this fun, fast paced STEAM event.