Tapatio Hot Sauce

OPPORTUNITY:

Keep the iconic brand top of mind, drive consumer passion and fuel fandom through hot new foods and spicy merchandise.

DELIVERED:

Over the past 9 years, we delivered major CPG partnerships for Tapatio with national brands such as Frito Lay, Conagra, Starkist and Budweiser. We drove brand love with innovative merchandise and collaborations by signing over 25+ licensees from Snacks to Slot Machines.

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THE J.M. SMUCKER Co.

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Josh Cellars