Myproteins x Tapatio
Myprotein and Tapatio are Bringing the Sauce with a Spicy and Sweet Limited-Edition Collaboration
Add a kick of spice to your pre- and post-workout nutrition with Myprotein x Tapatio limited-edition products
February 2023 – Myprotein, the world’s number one online sports nutrition brand, has teamed up with the iconic Tapatio Hot Sauce, to create a selection of delicious limited-edition sports nutrition products. This deal was brokered by Brand Central, Tapatio’s exclusive licensing agency.
Myprotein’s ambition to innovate, coupled with Tapatio’s expertise within the hot sauce category, has allowed the brands to push the boundaries with taste profiles, bringing fresh and exciting flavors to traditional sports nutrition supplements. With the addition of Tapatio’s signature spice, the brands are turning up the heat in Myprotein’s pre- and post-workout powdered drinks, helping our community fuel up for and recover from intense workouts.
“As a leader in the category, innovation and originality is at the core of everything we do. Myprotein takes pride in breaking boundaries in the nutrition space by challenging the status quo and delivering products that everyone in our community can benefit from,” says Myprotein CEO, Neil Mistry. “We’re thrilled to be partnering with Tapatio, a brand equally rooted in community, with exciting new flavors that appeal to fans of Myprotein and Tapatio alike.”
"As the iconic hot sauce brand known for igniting taste buds, Tapatio is excited to bring its signature spice to Myprotein's innovative lineup. Together, we're spicing up the world of sports nutrition, delivering bold and exciting flavors to fuel the passions of fitness enthusiasts everywhere,” says Roche McCoy, Director of Licensing Operations, Tapatio.
MyPRO, a Myprotein brand, is committed to fueling the dedicated with a range of products all created using optimal nutritional ratios to help you perform to the best of your ability. As part of the collaboration, MyPRO THE Pre-Workout is given a Tapatio twist, bringing authentic Southern California spice to your pre-workout nutrition with two new flavors: Spicy Mango Margarita and Spicy Strawberry Margarita.
Designed to give you an explosive boost when you need it most, MyPRO THE Pre-Workout contains 150mg of Caffeine, 2g Beta-Alanine and 4g L-Citruline per serving, helping you to power through even the most intense workouts. With the addition of Tapatio spice to a classic cocktail flavor, this pre-workout becomes a treat for your taste buds, helping you to break boundaries to achieve your fitness goals.
Later this year, Myprotein and Tapatio will further expand the range with a limited-edition Impact Whey Protein Mexican Chocolate flavor. The blend of Tapatio flavors with Myprotein’s best-selling protein powder turn hitting your daily protein intake into a sweet and spicy delight. With 20g of protein, 4g of BCAAs and just 110 calories per serving, Impact Whey Protein provides the ideal post-workout nutrition to help grow and maintain muscle mass.