The J.M. Smucker Co., featuring brands such as Smucker’s, Jif, Uncrustables, Meow Mix, Milk-Bone, Café Bustelo, Folgers, and many more, has selected global brand licensing agency, Brand Central, to extend its brands into new food, beverage, pet products and merchandise consumer product categories.   

Phenom Elite, a leading innovator in sports apparel, is thrilled to announce its collaboration with Kraft Heinz, and it’s beloved beverage brand Kool-Aid, on the launch of Quantum Speed Cleats and VPS4 Gloves. This groundbreaking partnership introduces two initial colorways inspired by the iconic flavors, 'Sharkleberry Fin' and 'Great Bluedini'… OH YEAHHH!

Myprotein’s ambition to innovate, coupled with Tapatio’s expertise within the hot sauce category, has allowed the brands to push the boundaries with taste profiles, bringing fresh and exciting flavors to traditional sports nutrition supplements. With the addition of Tapatio’s signature spice, the brands are turning up the heat in Myprotein’s pre- and post-workout powdered drinks, helping our community fuel up for and recover from intense workouts.

Presented by the Chicago Athenaeum Museum of Architecture and Design, the GOOD DESIGN Awards program has, since 1950, honored “the most innovative and cutting-edge industrial, product, and graphic designs produced around the world.”

The Sparkling Ice® brand, crafted by Talking Rain Beverage Company®, today announced the launch of Sparkling Ice® STARBURST™ – a new line of delicious, zero-sugar Sparkling Ice flavors that capture the taste and vibrant sensory experience of STARBURST® original fruit chew candy.

The Rube Goldberg Institute (RGI) has announced Crest and Oral-B as the task sponsors for its 2024 Rube Goldberg Machine Contest. To celebrate 35 years of competitions, the Rube Goldberg Machine Contest (RGMC) is returning to its first task from 1988, “Put Toothpaste on a Toothbrush,” and teaming up with two brands in oral health care to encourage students to use their creativity to help solve everyday challenges

Brand Central LLC, a global licensing consultancy headquartered in Los Angeles announced several important staff promotions today.

The promotions have elevated many of its core team to new positions which recognize the hard work and expertise of the team.

Van Leeuwen Ice Cream, the NYC born and nationally beloved brand known for its made-from-scratch dairy and vegan ice cream, has announced the return of fan-favorite KRAFT® Mac & Cheese Ice Cream. For the first time in almost a year and half, the creamy and delicious KRAFT Mac & Cheese ice cream will return to stores.

Put on your aprons and get ready to bake the magic of Entenmann's® from your very own home! Entenmann’s®, the iconic baked goods brand, is expanding its product portfolio with its newest licensed culinary sensation: Refrigerated Ready-To-Bake Cookie Dough.

The team at game developer Free Range Games, in partnership with The Rube Goldberg Institute, is thrilled to announce their virtual reality game, Rube Goldberg Workshop, is available for purchase today for $9.99 USD for the Meta Quest 2 and Meta Quest Pro.

Tapatio, the makers of the beloved hot sauce, is proud to announce the release of their latest licensed product. Tapatio Ketchup is the perfect blend of spice and flavor bringing a new level of excitement to the condiment aisle.

Two legends, Rube Goldberg and Legends of Learning have come together to create a collection of engaging learning games based on the educational principles of Rube Goldberg Machines.

Bored of Directors offers a collection of top Bored Ape Yacht Club (BAYC)Apes featuring a variety of aesthetics and personalities under one umbrella brand. With a full suite of apes, trend forward style guide, and retail partnerships lining up, Bored of Directors is going bananas.

Kids will reimagine ‘playing with your food’ by designing a Rube Goldberg machine that ends with building a Lunchabuild® creation.