Heinz and Kate Spade New York debut capsule collection.
The iconic global brands join forces to celebrate the small joys of summer by releasing a new limited-edition accessories and apparel collection
June 26, 2024 (New York, NY & Chicago, IL) – Today, HEINZ and kate spade new york announce a delicious new global partnership to debut a limited-edition collection just in time for summer. With a shared passion for finding joy in life’s everyday moments -- from inspiring boldness in personal style to infusing flavor into palettes -- this partnership is a natural fit. This partnership was brokered by Kraft Heinz exclusive licensing agency, Brand Central.
Drawing inspiration from each brand’s signature DNA -- kate spade new york’s highly crafted handbag design and HEINZ’s beloved iconography and unmistakable ketchup red color -- the partnership and one-of-a-kind capsule collection marks a tasteful fusion of fashion and flavor, while sparking creative expression and everyday joy.
"At kate spade new york, we believe in exploring the journey of self-expression through style in fun, unexpected ways,” says Jennifer Lyu, SVP and Head of Design. “It’s the thoughtful details that bring this collection with HEINZ to life - from the embellishments on the tee and the way our 3D ketchup bag looks just like that classic red and white packet. The playful designs are perfect for all of summer’s special moments, capturing the spirit of the season. I’m excited for customers across generations to experience a little piece of the magic we created with HEINZ.”
“With this new line of ‘condiment couture,’ we’re excited to partner with the iconic kate spade new york brand to pay homage to the beloved HEINZ brand,” says Megan Lang, Head of Global HEINZ Brand Communications and Creativity. “kate spade new york shares many values with HEINZ – from creating products of the highest quality that are expertly crafted by masters and leave no detail untouched, to exhibiting true devotion to our fans. In return, both brands have incredibly loyal fanbases that transcend generations. At HEINZ, we love to celebrate the unique and unconventional ways our fans show their love for us, and this collection is the perfect opportunity to do so.”
The HEINZ x kate spade new york collection is designed to add a dash of style and wit to everyday summer routines and features playful accessories with the iconography of the unmistakable red condiment across totes, pouches, small leather goods, ready to wear tees, footwear, keychains, phone cases and more. No barbecue, park picnic or baseball game will be complete without HEINZ or kate spade new york -- the collection ensures ketchup lovers and fashion connoisseurs alike will leave a little red-hot spark wherever they go this summer.
The limited-edition collection will be available for purchase at select kate spade new york stores and online at katespade.com in global markets including China, Europe, Japan, North America and Southeast Asia. The collection will also be available at select wholesale locations. Product imagery for the full collection is available HERE and all items retail between $45 and $398 USD.
Media Contacts:
LaFORCE, katespade@laforce.nyc
The Kraft Heinz Company, Alexandra.Lieberman@kraftheinz.com
About Kate Spade New York:
Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for color, wit, optimism, and femininity. Today, it is a global lifestyle brand synonymous with joy, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view, and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. Kate Spade New York is part of the Tapestry house of brands.
About The Kraft Heinz Company:
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.