Josh Cellars Wines signs Brand Central

Josh Cellars, the #1 premium table wine in the US, has selected global brand licensing agency, Brand Central, to extend their ever-growing brand into new food, beverage, and merchandise consumer product categories. 

Already the fastest growing table wine in the country, Josh Cellars’ popularity increased earlier this year after the brand went viral on social media in January. The origin post and fan-made memes that followed reached over 50 MM people, and even led to the brand being featured in a skit on Saturday Night Live. It’s clear that the Josh Cellars brand has expanded its position beyond just the wine and spirits category and into pop culture, making the brand ripe for strategic extensions. As part of the new working relationship, Brand Central will extend the Josh Cellars Brand across trending food and beverage categories, innovative merchandise partnerships, and collaborations with leading lifestyle brands. 

“Brand Central is extremely privileged to be the official licensing agency